Sal

One day 🥹… @Farah Dhukai

13-hour flight from Toronto to Dubai… to challenge @Farah Dhukai’s logic. Now I’m broke, moisturized (thanks to The Reser cream), and humbled. 🙇

Midlife crisis in Dubai? Or just what parenting, ambition, and content creation look like… after 40? #dadlife #farsali #dubai

Hailey Bieber sells Rhode for $1 Billion to e.l.f Cosmetics… before entering retail. While Rhode is entering Sephora this fall, they managed to sell without the heavy retail overhead—thanks to the timing of their deal with e.l.f. 😎 Most beauty brands have to prove themselves in retail before getting acquired, but Rhode worked out the perfect deal, timing their retail launch with e.l.f.’s help. This means Rhode doesn’t have to carry the weight of retail costs on its own. It’s like having the best of both worlds—a massive brand acquisition and a smooth retail entry. - #rhode #elf #elfcosmetics

#narrator Reintroducting myself with this narrator trend. 🎬 Episode 1: The Reset #marriedlife#marriedlifeskincare #farsali

Mikayla just launched POV Beauty — and as a brand founder and product developer, here’s my take on the business behind the brand, and the risks of manufacturing in Korea. Congrats to Mikayla and the POV Beauty team on a sold-out launch!

This isn’t emotional eating. It’s user feedback processing 🍮🧁 Should I make this a series on “emotionally unavailable business advice”? — #latenightthoughts #therapy

107 degrees. One stroller. Two exhausted parents. Welcome to the wild side of Abu Dhabi. - #dadlife #abudhabi #farsalifamily

What happened to Drunk Elephant? 🤔 let’s talk about it. #drunkelephant #BeautyTok #businesstiktok